PrettyLittleThing.com

HQ Manchester, UK | 2019 - current

Quality Assurance Test Manager

Manchester, UK (Remote) | Jan 2024 – Present
Leading QA strategy and teams to ensure high-quality software delivery across digital platforms. Focused on modernizing QA processes, embedding automation, and driving continuous improvement.

Key Highlights:

  • Lead and mentor QA engineers, fostering a high-performance culture.

  • Lead testing and strategy for large-scale projects

  • Overhauled legacy QA practices by introducing AI into the test process and testing tools.

  • Designed quality gates to enhance release confidence and streamline delivery pipelines.

  • Collaborated with stakeholders to prioritise and resolve defects using data-driven decisions.

  • Partnered with automation teams to expand test coverage, reducing regression cycle times.

  • Delivered detailed QA performance reports to senior leadership for major projects.

Lead Quality Assurance Analyst

Manchester, UK (Remote) | Aug 2021 – Jan 2024
Oversaw QA delivery for large-scale projects while balancing hands-on testing with team leadership. Ensured product reliability across frontend and backend systems.

Key Highlights:

  • Managed and mentored QA teams, fostering continuous improvement.

  • Led & Conducted UX, SIT, ST, Functional, and E2E testing across multiple projects.

  • Worked closely with developers and stakeholders to track, prioritise, and resolve defects.

  • Maintained quality gates and test coverage to ensure release readiness.

  • Partnered with automation engineers to implement smoke, regression, and OOH tests, optimising efficiency.

  • Delivered clear QA reports and documentation for major releases.

Senior Quality Assurance Analyst

United Kingdom (Remote) | Aug 2020 – Jul 2021
Provided senior-level QA support across projects, contributing to both frontend and backend testing while supporting team development and process improvements.

Key Highlights:

  • Conducted and led comprehensive testing across frontend and backend systems.

  • line management and mentoring of junior QA team members.

  • Supported cross-team QA initiatives and collaborated with management on updates, risks, and issue resolution.

  • Successfully delivered tasks under tight deadlines, ensuring consistent quality standards.

  • Tracked and managed bugs, maintaining clear communication with stakeholders.

QA Analyst

Manchester, UK (Hybrid) | Jun 2019 – Jul 2020
Executed day-to-day QA activities and test planning for digital products while developing foundational QA skills.

Key Highlights:

  • Conducted manual testing, including regression, UAT, and system testing.

  • Wrote and executed test cases, tracked defects, and collaborated with developers to ensure resolutions.

  • Assisted in workflow and process improvements to optimise QA efficiency.

  • Utilised tools like Jira and CMS platforms for defect tracking and reporting.

JD Sports Fashion plc

Jul 2017 – May 2019 | 1 yr 11 months | Hybrid

Played a key role in the Warehouse Management Systems (WMS) testing and implementation for e-commerce logistics at JD Sports. Acted as Subject Matter Expert (SME) for the Warehouse E-commerce Department, ensuring new system changes and process improvements were rigorously tested and smoothly rolled out.

Key Responsibilities & Achievements

  • Conducted Software Testing and User Acceptance Testing (UAT) on WMS platforms including Selektron and Matflo.

  • Designed and developed UAT, System, Regression, and End-to-End Test Suites for logistics applications.

  • Partnered with developers, IT, and operations to identify, track, and resolve defects.

  • Delivered process mapping and improvement initiatives, enhancing warehouse efficiency and throughput.

  • Balanced multiple concurrent projects, combining business-as-usual (BAU) testing with large-scale deployments.

  • Recognised for exceptional communication, time management, and analytical problem-solving in fast-moving logistics environments.

Impact:

Supported major digital transformation of JD’s warehouse operations — improving accuracy, efficiency, and quality across the e-commerce supply chain.

 

E-commerce Operations / Projects

Feb 2017 – Jul 2017 | 6 months | Rochdale

Managed the Internet (Outdoors) Department, including brands Blacks, Millets, and Ultimate Outdoors, while driving change management initiatives across the distribution centre.

Highlights

  • Led structured change management programs to improve warehouse processes, systems, and SOPs.

  • Delivered process improvement projects that enhanced staff workflow and customer experience.

  • Supported DC-wide communication rollout and change adoption across multiple teams.

  • Advanced knowledge of WMS (Shogun) and stock control systems.

  • Oversaw KPI reporting, staff appraisals, and team performance reviews.

E-commerce Operations Supervisor

Oct 2016 – Feb 2017 | 5 months | Rochdale

Supervised 200+ staff across Internet, Printing & Embroidery, Bulk, Dispatch, and Quality Control departments. Ensured efficient, high-quality warehouse operations aligned to service level and quality standards.

Key Responsibilities

  • Managed day-to-day warehouse operations across multiple e-commerce departments.

  • Oversaw HR processes — attendance, performance management, and training.

  • Produced daily KPI, cost, and performance reports.

  • Ensured compliance with Standard Operating Procedures (SOPs) and quality benchmarks.

  • Coordinated with 3rd-party logistics and transport providers to ensure timely collections and deliveries.

E-commerce Operations Team Leader

Nov 2014 – Sep 2016 | 1 yr 11 months | Rochdale

Oversaw multiple departments within the e-commerce warehouse. From Dispatch and Outdoors to Quality Control, while implementing new processes that delivered measurable business benefits.

Key Achievements

  • Developed and implemented the “DU Finish Process”, improving parcel tracking and saving the business significant revenue.

  • Introduced and maintained Standard Operating Procedures (SOPs) for key roles.

  • Managed team performance reviews, KPIs, and staff development.

  • Collaborated with cross-functional teams to maintain efficiency, quality, and safety standards.

E-commerce Operations Problem Solver

May 2014 – Nov 2014 | 7 months | Rochdale

Resolved order and stock discrepancies across multiple JD Group brands (JD Sports, Blacks, Millets, Ultimate Outdoors, etc.). Ensured customer orders were fulfilled accurately and on time.

Highlights

  • Investigated and resolved process and data errors across departments.

  • Liaised with Customer Services, Control Room, and Logistics to maintain order flow.

  • Used WMS and Shogun systems to track, analyse, and resolve stock issues under tight SLAs.

BANK Ambassador / Problem Order Processor (Distribution Centre)

Feb 2014 – May 2014 | 4 months | Rochdale

Responsible for ensuring accurate stock receipting and issue resolution within the JD Sports Warehouse. Collaborated with suppliers, IT, and logistics teams to maintain data integrity.

E-commerce Warehouse Operative / Problem Solver

Jun 2013 – Feb 2014 | 9 months | Rochdale

Worked across all processes in the e-commerce warehouse, identifying and resolving workflow and stock issues.
🏆 Employee of the Month (Dec 2013) for outstanding performance and reliability.

Other Roles

  • Apprentice Telecommunications Engineer | Cable & Wireless
  • Vehicle Mechanic | British Armed Forces - TA
  • Avionics Technician | British Armed Forces - Regular

🧩 Key Takeaways

JD Sports

During six years at JD Sports, I progressed from hands-on e-commerce operations to leading quality and testing efforts for large-scale warehouse and logistics systems. I developed deep expertise in warehouse management systems (WMS), process optimisation, and digital transformation across logistics and e-commerce fulfilment.

  • Digital Transformation Enablement: Played a key role in the rollout and testing of new Warehouse Management Systems (Selektron, Matflo), ensuring successful system integrations and minimal disruption to operations.

  • Testing & Quality Assurance: Designed and executed UAT, regression, and end-to-end test suites for logistics applications, improving reliability and accuracy across supply chain systems.

  • Operational Excellence: Led process improvement initiatives that enhanced warehouse efficiency, reduced errors, and improved throughput during a critical period of e-commerce expansion.

  • Leadership & Team Development: Progressed into supervisory and management roles overseeing 200+ staff across multiple warehouse functions — from dispatch and quality control to printing and bulk operations.

  • Change Management & Stakeholder Collaboration: Acted as SME for logistics testing and operational change, working cross-functionally with IT, developers, and operations to deliver scalable improvements.

  • Continuous Improvement Mindset: Developed and implemented SOPs, KPIs, and process innovations (including the “DU Finish Process”), generating measurable cost savings and productivity gains.

 

Prettylittlething.com

Over six years at PrettyLittleThing, I progressed from hands-on QA delivery to leading the PLTs Digital QA strategy. I’ve built and mentored high-performing QA teams, modernized testing processes, and embedded automation and AI insights into the QA lifecycle to drive measurable improvements in software quality, release efficiency, and customer experience.

  • Scaled QA maturity: Contributed to the transition of PLT’s QA from manual-heavy testing to automation-first, introducing modern frameworks and implementing new tools and AI into the processes slashing test case and documentation creation and maintenance time.

  • Leadership & Mentorship: Grew and coached QA teams across multiple regions, instilling a culture of accountability, collaboration, and continuous improvement.

  • Strategic Quality Enablement: Helped to refine quality gates and release readiness metrics integrated into CI/CD pipelines, improving delivery confidence and time-to-market.

  • Cross-functional Collaboration: Partnered with developers, product owners, and automation teams to align QA priorities with business goals and technical roadmaps.

  • QA Reporting: Delivered executive-level QA reporting to track E2E progress, defects and track automation coverage.

  • Continuous Delivery Excellence: Helped reduce manual regression testing cycles, increased automation coverage, and enhanced release predictability across digital platforms.